Originally a bookmaker from the UK, William Hill is now a world—famous gaming brand. In this review, we will take a detailed look at every aspect of the William Hill website. From bonuses and promotions to a full product offer, ways to deposit and withdraw funds, customer support and licensing information. If you want to know something about William Hill, then you have come to the right place.

Reputation and authority

The name William Hill is synonymous with a bookmaker. This goes back to 1934, when a young man from Birmingham started taking bets in London over the phone. William opened his first betting shop in 1966.

William Hill founded its first online bookmaker back in 1998, followed by an online casino in 2000. With more than two decades of experience behind us, it is fair to say that the company enjoys great confidence.

William Hill has three different gaming licenses. In addition to the UK Gambling Commission, the group is also regulated by the Gibraltar Gambling Commissioner, as well as the Malta Gambling Authority for its clients located outside the UK.

Bonuses and promotions in William Hill

William Hill is a company that has already won the trust and love of many players, so it does not seek to attract customers with tempting bonuses, but here you will find several profitable offers.

Improved express

William Hill offers its players to improve the direct express. You should make a direct express consisting of a minimum of three selected events and with a maximum bet of up to 20 euros. You can collect an express from any sports. The bonus has these conditions:

• Present can be earned on the mobile version or on the new version of bookmaker’s site;
• Only one bonus is available during the day;
• If bonus is not utilized during the day, it will expire and it will be impossible to use it on the next day;
• «Improved Express» applies to both pre-match and live bets.

Better prices

William Hill also offers daily improvements of prices, basic terms of this promotion are:

• Promotion is available on every type of sport;
• Tab “Improved prices” should be checked on offers’ page;
• Promotions is active exclusively for ordinaries;
• Bet limits vary in different offers.

Early settlement of the bid

William Hill customers also have a chance to calculate the bet and return part of the funds before the last event on their coupon is played. The promotion applies to bets such as ordinary and express. Also, players can partially calculate the bet and leave the rest of the amount.

Deposit and withdrawal of funds

William Hill offers players a wide and varied choice of deposit and withdrawal methods, from traditional options such as cards and bank transfers to more modern payment solutions such as e-wallets and Apple Pay. Here are the most popular ones:

• Cards: Visa / Mastercard / Maestro;
• PayPal;
• Skrill;
• Neteller;
• ecoPayz;
• Apple Pay;
• Bank Transfer.

The minimum deposit and withdrawal is 5 euros, and the maximum depends on the payment system and reaches up to 100,000 euros. Funds are withdrawn from several hours to 5 days and also depend on the transfer method.

Site interface

The William Hill user interface is best described as functional. No one will be amazed by the great graphics or high-tech innovative design, but at the same time it does its job quite adequately.

On the desktop, the sports betting page looks quite cluttered. But individual products are quite easy to find from the intuitive menu on the left side of the page. Other products such as casino, poker and bingo are easily accessible from the menu at the top of the site.

Players have the option to choose between a light and dark version of the coupon, which is usually very well built and user-friendly. The default format of the coefficients is set to fractions, but switching to the preferred format is also quite simple. There is a clearly visible tab at the top of the page on the desktop, and on a mobile phone it is located at the bottom of the left menu.

Mobile site and apps

Mobile apps for Android and iOS are also generally reliable. Pages load quickly, and applications are intuitive and easy to use.

The mobile site is also very comfortable. Dedicated sports sections are conveniently located at the top of the page, and switching between in-game bets and pre-match bets is also extremely simple and intuitive.

Bets on sport

William Hill received the prestigious Sports Betting Operator of the Year award at the IGA Awards 2020, and it's easy to see why. With 37 different sports to choose from and hundreds of different competitions and tournaments, the bookmaker today is one of the most comprehensive on the market.

From 450 to 650 different markets will be available for the most popular events, such as Premier League football. Everything is available: from the first scorer, the exact score, the players receiving cards, and summaries of results. Not to mention a number of advanced special rates developed by William Hill traders, as well as the rates requested by clients.

In addition to the most popular sports, such as tennis, golf, cricket and basketball, there are many minor varieties that you can bet on. These include water polo, wrestling, swimming, lacrosse and hockey. It is also possible to place bets on esports.

William Hill's esports offering has been steadily improving lately. It has evolved into a fairly complete product with hundreds of daily betting opportunities on games like League of Legends, Rainbow Six, Overwatch and Valorant.

Live-bets

William Hill's In-Play offer is comprehensive. In addition to traditional sports such as football, basketball, tennis and cricket, at William Hill you will find more niche betting opportunities as the game progresses, including speedway, table tennis and esports events such as DOTA 2, CS:GO and League of Legends.

The number of available In-Play bets will largely depend on both the sport and the level of competition, but even in small tournaments in niche sports, as a rule, from 15 to 30 different markets are available.

Matches held at major football events, such as the European Championship, provide players with more than 200 opportunities to bet per game. Other major sporting events, such as Wimbledon, offer up to 50 different bets.

Live translation

William Hill TV is a comprehensive streaming service available to every client of the bookmaker. All you need to use the service is an active account with a positive balance, and if you have placed a bet within the last 24 hours, you will have access to the streams.

Moreover, individual In-Play markets are also available for streaming. This applies not only to major sporting events. You will find ITF tennis events available for broadcast, as well as matches of sports such as:

• Basketball;
• Cricket;
• Darts;
• Handball;
• hockey;
• snooker;
• volleyball.

long with the William Hill In-Play offer, live streaming is also good. Extensive coverage of the races is undoubtedly a highlight, but there is an immense selection of other sports available for broadcast.

Casino William Hill

William Hill Casino offers a number of options for all the games you expect. To start, the software is powered by Playtech and you can choose from over 20 different roulette games, over 20 blackjack games and hundreds of slot machines. In addition to all of the above, William Hill also offers a number of real-time games.

Multiplayer games are another highlight of William Hill. These are regular online roulette and blackjack games, but you play with other people at the same time and can see what they are betting on — perfect for people who think that the gaming software "turns against them" when they play.

Responsible game

William Hill takes its social responsibility obligations extremely seriously, as it is a fully licensed bookmaker. Moreover, its policy “Think 21” on retail bookmakers, which aims to eliminate underage gambling addiction, the bookmaker takes gambling problems seriously.

Thus, they have a wide range of measures for safer play that players can use to keep their game under control:

• Session reminders. Players can determine the amount of time they can spend on the site before a reality check alert appears. This reminder helps people keep track of the amount of time they spend gambling.
• Deposit limits. Players can voluntarily set a limit on the amount of money coming into their account per day, week or month. As soon as the limit is reached, deposits will be blocked.
• Timeout. You can temporarily restrict access to your William Hill account for up to 30 days.
• Blocking the product. If you have a problem with a certain section of the WIlliam Hill website, such as a casino, you can block this particular product. You will still have full access to other betting products on the site.
• Self-exclusion. If the timeout does not help, you can completely eliminate it for a period of six months to five years. William Hill will take all measures to prevent you from accessing your account during this period, and any marketing communications will be terminated.

If they are applied, all these responsible gambling restrictions will take effect immediately. Players wishing to increase their deposit limits must endure a protective 24-hour cooling-off period in case they change their mind. On the other hand, self-exclusion cannot be undone.

At the end of the self-exclusion period, players can contact customer support to reactivate their account. It doesn't open automatically. By contacting William Hill after the exclusion period ends, the player must wait another 24 hours before speaking to a representative again. This is necessary for absolute confidence that the player controls what he does.

Technical support service

At first , you will find a detailed help and feedback section on the website. A rapid search in this detailed section will certainly answer your question. However, if you really need the help of support staff, the Live Chat service is the best choice. Available online around the clock, you will find polite, educated and responsive support agents here.

Fans of more traditional methods of customer service will be glad to hear that you can talk to the technical support staff, there is a free international phone number: 00800 3551 3551.

If all else fails, you can always use email to contact customer support: customerservices@williamhill.co.uk or try Twitter support channel.